Check this article about the Mast Brothers - Artisan chocolate and social revolution by Colby Cosh
A snippet of the article above,
What we can safely conclude about the Mast Brothers, if we’re willing to set aside the crazy beards and the hucksterism, is:
(1) Their quality control is probably not up to the standards of an industrial-scale factory, but overall the product is probably pretty damn delicious.
(2) These guys are working their butts off. No part of their day can possibly be easy.
(3) They like what they do, and it makes them money.